New Delayed Marketing Exempt Listing Announced

A new MLS policy to expand choice for consumers was introduced March 25 by the National Association of REALTORS®.

The new “Multiple Listing Options for Sellers” policy will exist in conjunction with Clear Cooperation and  other MLS policies to provide sellers and their agents more options and choice when marketing a property, while also supporting fair housing by providing buyers and their agents with equal access to important MLS property information.

With this new policy:

• A consumer will have the option to market their home as a “delayed marketing exempt listing.” This means a seller can instruct their listing agent to delay the marketing of their listing by other agents outside the listing firm through IDX or syndication for a period of time.
• During the delayed marketing period, the home seller and the listing agent can market the listing in a manner consistent with the seller’s needs and interests. At the same time, the delayed marketing exempt listing will still be available to other MLS Participants through the MLS platform so they can inform their consumers about the property.
• Each MLS will have discretion to determine a delayed marketing period that is most suitable for their local marketplace.
• Listing agents representing sellers who choose to delay the public marketing of their listing must secure from their seller a signed disclosure documenting the seller’s informed consent to waive the benefits of immediate public marketing through IDX and syndication. Seller disclosure is required for both delayed marketing exempt listings and office exclusive exempt listings.

NAR is also clarifying its policy interpretation that one-to-one, broker-to-broker communications about listings do not trigger CCP requirements. However, multi-brokerage communications about a listing will constitute public marketing under CCP.

This new policy is now in effect and must be implemented by Sept. 30. Stay tuned for more implementation details from PlumasMLS.

Please note that the new policy does not change the PlumasMLS requirement to file a listing with the MLS within one (1) business day from public marketing.

Click here for complete details.

More information is available via a Frequently Asked Questions document prepared by CAR.: https://www.nar.realtor/sites/default/files/2025-03/multiple-listing-offers-for-sellers-faq-2025-03-25.pdf